posted by on April 26, 2019

If you’re anything like me, the following aesthetic promotions sound all too common… The best price in town!   Botox – for new patients only, just $X per unit!   Buy one, get one free!   FLASH SALE!   From Groupon to radio ads, all offering patients a dizzying array of offers that deliver razor-thin …Read More

posted by on April 13, 2019

Aesthetic services are one of the fastest growing industries, with a projected growth rate of over 10% by 2023. With so many providers available to patients, it can often feel hard to rise above the competition and increase the number of patients you are seeing in your practice.   Whether you are trying to increase …Read More

posted by on April 10, 2019

Allergan, one of the top leaders in aesthetics, has released the “first-of-its-kind medical aesthetics study”, detailing the most recent aesthetic trends. The report covers a variety of subjects and highlights many of the changes we have seen across the industry including an increase in millennial and male patients.   The Allergan  360° Aesthetics Report details an …Read More

posted by on April 9, 2019

Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions, or perhaps trying to follow what appears to be working for other practices. Nowhere is that more evident that in what I would describe as one of the largest pricing (and profit) pitfalls I see …Read More

posted by on March 22, 2019

First, let’s begin with a few key considerations: Always be marketing! Even when your schedule and treatment rooms may be booked solid, remember the analogy that marketing is like gardening – and the “seeds” you plant today may not come to fruition for 30 days, or even several months.   Add value, never take it …Read More