Testosterone Replacement Therapy, TRT, provides the boost many men are searching for. Patients struggling with their sexual experience report TRT’s noticeable improvement in achieving and maintaining erections and increased sexual desire. And the benefits don’t end there! Like a tide that raises all boats, TRT can also improve patients’ mental outlook, reduce fat, and increase muscle mass.

While TRT is not for everyone, many remain unaware or uninformed about this restorative treatment. A targeted TRT marketing campaign can spread the word and attract new levels of patients to your med spa.

We will go over how to coordinate your different marketing arms to position TRT for success. Your marketing can work together to inform and energize your existing and prospective base about this exciting treatment.  We’ll begin with some basic info about TRT and then explore each marketing arm needed to promote TRT at your med spa.

Diminishing Testosterone is common. Your patients need to know that they are not alone with this condition.  Men generally experience a natural decline past their 30s, and added factors such as weight gain, underlying medical conditions, and injury can further accelerate the decline. The costs can feel high. Low testosterone can have negative effects on one’s relationships, fertility, career, self-esteem, and overall mental state.

Your marketing can introduce TRT as a possible solution and life turnaround. TRT can help a patient restore their sex life and take back control of their body and mental outlook. 

Notify prospective patients of what factors of declining testosterone to look out for. While one factor is likely not enough to justify TRT, a combination of the red flags mentioned below might be the sign your patients need to come in for a consultation.

 -erectile dysfunction
-loss of libido/sexual desire
-mental health: depression and anxiety
-weight gain
-increased sweating
-poor concentration 

If your patients are suffering from the conditions above, TRT could be the fix-all treatment that they need! Let’s now dive into how deliberate website design, SEO, ppc, social media, emails, and text campaigns can build up your TRT patient base. 

*Note: Along with promoting the benefits, you need to inform patients about TRT’s potential risk factors. TRT is not for everyone, including those with sleep apnea or a history of cardiovascular disease.  In order to qualify for TRT, patients will need to consult with a qualified physician, verify low testosterone levels, and receive a prescription.

To build awareness about TRT, it needs to be featured on your website!

Your website is the online version of your front desk. Just as your front desk needs to be equipped to direct patients and answer questions, your website design needs to cover everything a patient would need to know about TRT.

Arrange a path to the TRT treatment page from your homepage. This could look like a snippet with a link or a header navigation link. Your homepage and the TRT treatment page should coordinate beneath your unique med spa brand.

The TRT treatment page needs to dive deep into the patient experience. Overview the treatment, risk factors, benefits, what to expect before/during/after treatment, and commonly asked questions. Include high-quality images, videos, patient testimonials, and booking paths!  

Patients should leave your website confident about moving forward with TRT!

Patients are bringing their questions about TRT to the internet. SEO helps you become first in line to give them answers (and booking paths!).

Search Engine Optimization helps increase visibility and improve your Google Ranking. These series of adjustments can help improve your speed, user experience, and readability (for both Google and your patients). Small tweaks like linking your location,  internally linking, compressing your image size, etc. can all help to improve your ranking. 

Give the TRT content on your website the most visibility by working on your SEO!

Patients are unlikely to book a TRT appointment the first time they hear about it. Build needed exposure through targeted PPC ads!

Pay-per-click marketing is an extremely effective medium for building awareness and piquing interest.

However, not all ads are effective. Many med spas have been disappointed to see little return on their investment. The trick is delivering the right ad that matches the patient’s interests and awareness level!

The Aesthetics Marketing Funnel can help you segment and determine the best type of ad for each patient. For example, TRT has gained the most following with males in their 40s and older. Within that parameter,  a patient that has never heard of your practice should be served an ad that visibly displays your med spa’s name and builds credibility. A patient that is familiar with your practice may do better with an ad directly promoting TRT.

Many platforms offer additional resources to help you better segment your audience. Facebook for example allows you tools to segment patients based on interests, past behavior, demographics, etc. These often free-of-charge tools help give your ads the most punch!

Grow your TRT patient base by delivering intentional and targeted PPC Ads! is common.

Before most patients will book a TRT appointment, they want to see for themselves how it has worked for other patients. Instagram, Facebook, TikTok, Youtube, etc. are great platforms to share patients’ real experiences!

Post testimonials. Patients want to hear from real people that have tried TRT therapy and loved their results. Incentivize patients to post their experiences! Encourage them to write about the benefits they found from their TRT therapy–both physical and mental. Re-post patient content on your platforms. A peer recommendation can go further than anything else!

Showcase results. Post high-quality before and after pictures and videos to show the noticeable TRT difference. These visuals will be especially appealing for men wishing to tap into TRT's muscle-building and fat-elimination.

Get Patients started on the TRT path. Before patients can qualify for TRT therapy, they should test for low testosterone levels. Offer education and paths to see if they qualify. List signs of low testosterone levels (muscle mass loss, mood swings, increased fat, fatigue, diminished sexual experience, etc). Direct patients on how and where they can test for low testosterone levels.

Educate, showcase results, and offer promotions with your social media marketing to gain the most results!

While many channels focus on bringing in entirely new patients, you can mine your email and text subscriber lists to find internal candidates!

If potential patients at one time or another have submitted an email or phone number to your med spa, they are likely prime candidates for a TRT campaign. Gauge interest with an educational email marketing series. You can overview the treatment, showcase results, answer commonly asked questions, and provide paths to learn more with a consultation. 

In addition to emails, text message marketing can be highly effective for pushing patients to book. While emails can get buried, texts are almost guaranteed to be read. Immediately. Don’t take this access for granted!

Offer value with every text. A limited-time, expiring text offer might be all it takes for patients to make the step and book.  

While patients are considering TRT, your goal should be to keep your med spa top of mind. Email and text campaigns are fantastic for building awareness and keeping your med spa relevant in patients’ minds.  

Many patients are looking for a boost in their physique, sexual experience, energy, and mental outlook. TRT can deliver these life turn-around results...but first, your patients need to hear about it!

Grow awareness, educate, and guide patients to book their own TRT treatment. By coordinating your website, ads, social media, and email and text marketing,  you can create a targeted TRT marketing campaign. All in motion you can bring in new TRT patients and boost your med spa’s revenue.