Emails are GOLD for communicating with your target audience.

Beginning with a welcome series, your practice can naturally transition patients into a workflow of regular communication that can increase bookings and revenue.

Emails make it simple to grow brand awareness, highlight treatments or staff, and offer promotions. Best of all, every email installment keeps your practice top of mind for your patients. Simply put, it can decrease the amount of patients that stray away from your office.

Unfortunately, many potential subscribers skim past your email signups while browsing your site. What can you do to stand out and earn a patient’s email opt-in?

Here are 3 attention-grabbing ways to earn patients' emails.

1. Incentivize Sign-Ups: People need a reason to sign up. Simply being on the “list” might not be enough. Consider offering a slight discount ($100 off BOTOX, a discounted lip flip, etc.) to earn their email. Patients will often gladly opt in for an incentive!
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2. Create a Freebie: Maybe you aren't in a position to offer a discounted treatment. Instead, create a free resource, checklist, or something of value for your patients. For example, a med spa could create something on Canva or Photoshop that details which treatments tackle different facial lines or a suggested skincare routine.  It doesn't need to be complicated. But offering patients something in return can often earn their email!
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3. Update Your Vocabulary: The words you choose matter. For example, the word “submit” has been overused and feels passive and frankly boring. Instead, use upbeat and strong CTA’s to tell your patient EXACTLY what to do. For example, a button simply saying “Join Us” or a longer CTA such as: “Sign Up Today and Never Miss Out On Deals” can earn you submissions.
   
   Also, consider giving the list another name besides “Newsletter.” Patients don’t want to be served generic public information. They want to sign up for a list that will bring exclusive perks and information. Give your name a feeling of exclusivity and pizazz by calling it an exclusive list, VIP list, etc.

Once patients are dialed into your email list, they will be regularly primed to book with your practice. Do what it takes to earn those patient emails!

Med Aesthetics Group we can help grow your email subscriber list. Set up a consultation today to see how we can expand your marketing to bring in the most bookings and revenue. Plans for email subscriber growth start as low as $295!