90% open rates have aesthetic marketers salivating at what is possible. We know messages get read and text marketing is the most personal way to get in touch with your prospects and existing patient base.
Being thoughtful and having a targeted text marketing strategy can have your practice seeing a lift in new and returning patients.
Segmenting plays a vital role in whether you see a positive response from your text marketing efforts.
Some text marketing segments that we use are:
- Birthdays
- Holidays
- Interest segments
- Sex
- Previous purchase or treatment types
- Date of visit
Building a text marketing subscriber list isn't easy. However, even a small OPT-IN list can drive great returns when you implement a segmented strategy. Don't miss out on this marketing channel for your practice. Book a marketing consultation to get started with text marketing today!