Potential patients are clicking on your Google Ad! Great!!

Now what?

Don’t let a single click fall through the cracks! Maximize conversions by directing patients to targeted landing pages.

Landing pages are standalone web pages designed to guide patients to specific calls to action (such as booking an appointment). Patients “land” on this page when they click a PPC ad, email ad, or other digital marketing paths.

Here are three key components for a converting landing page:

1. Killer Headline: You’ve got seconds before patients will bounce off a landing page. The headline is likely all they’ll read before deciding to leave…or read on! Make it count!
   
   Focus on the BENEFITS a patient can receive through this treatment. For example, “Clear Skin Changes Everything” focuses on the overall life lift a patient can gain.
   
   Include promotions and numbers.  For example, “Look AND Feel Good this Summer with $100 off BOTOX” communicates specific value available to the patient. Patients don't want to miss out on a deal and headline numbers will draw them in.
   
   A sub headline below can cover more of the details, but make sure the main headline focuses on value and most important, the outcome to the patient!
   
2. Clear Call to Action: The main goal of the landing page is to get patients to book. So make sure the booking path is the most prominent feature!
   
   Wherever they are on your landing page, make sure the viewer’s eyes are drawn to a brightly colored button or form. Clearly spell out what they need to do. Action phrases like “sign up now, submit, get started today” encourage immediate action.
   
   Create a sense of urgency or immediate benefit.  Guide your patients to booking with a clear call to action.
   
   
3. Proof of Results: Why should a patient go with your practice? With limited space, you NEED to quickly prove that your practice can deliver quality results.
   
   A stunning image is a MUST. Show patients what they can look like with this treatment.
   
   Offer digestible proof that’s easy to scan. For example, A carousel of three snippets including star ratings, awards, patient testimonials, etc. can quickly validate your practice and treatment.
   

Innovative practices know that landing pages yield the most conversions.  Be smart about where you are sending paid visitors to get the best results!

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