What Treatments Should My Practice Focus on Marketing?


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With the demand for aesthetic treatments ever increasing and more products and treatments being available every year, it can be difficult to know what your best options are when choosing the aesthetics products and treatments you will offer at your medical spa and what to priotize when it comes to your marketing. While every med spa should have certain essentials when it comes to products and treatments offered, it is crucial that you look at which of these treatments will gain you the most patient acquisition in your target market and that you market these treatments effectively.

Marketing the right treatments can make a big difference in the amount of revenue and client retention your practice sees. In this article we will discuss some of the top med spa treatments and which treatments you should be focusing your marketing efforts on to maximize your practice’s potential.

Injectables

With over 15.7 million minimally invasive procedures performed in 2017, it is no surprise that injectables like BOTOX and fillers rank at the top of the list.

Here are some of the top injectables your practice should consider offering:

  • Neurotoxins: Neurotoxin injectables like BOTOX, Dysport, and XEOMIN can be an extremely beneficial addition to your practice. With injectables like BOTOX  being a household name, patients are likely to consider this as a first injectable treatment and keep returning 3-4 times a year for touch ups. By marketing treatments like BOTOX in an effective way, you can see a steady rise in patient acquisition.
  • Dermal Fillers:  With popular treatments like lip injections on the rise and the desire for nonsurgical anti-aging treatments increasing, dermal fillers are a great addition to your facility. Hyaluronic acid fillers like Juvderm, Restylane, and Versa are becoming continually more popular for both on and off-label use.
  • Kybella: FDA-approved for the reduction of submental fullness in 2015, Kybella has become an injectable treatment that more and more patients are seeking after in an effort to reduce chin fat without surgery. Moreover, several med spas have started to see a demand for the treatment in another areas of the body like the thighs, abdomen, and arms.
  • PRP: As patients look for more natural options, PRP injections have been continually in demand, seeing an 11% increase in the past year.

Injectables are one of the best products you can offer you can offer your patients both due to their popularity and the fact that they are temporary, meaning patients will keep coming back to maintain their results. Satisfied injectable patients will return to your practice, meaning that you will continue to see an increase in revenue from profitable treatments and increased patient retention.

Body Contouring Treatments

The idea of an invasive procedure like liposuction deters many patients away from invasive procedures to treat common concerns around the body, which is why treatments like non-invasive fat and cellulite reduction have seen a massive increase even in the past year. Treatments like CoolSculpting, SculpSure, and radiofrequency treatments have become far more in demand, and they are a great way for practitioners to increase revenue, as many patients will require more than one treatment for desired results. RealSelf reports that the average patient spent $2,425 on the entire CoolSculpting treatment process, and similar treatments compare. Investing in nonsurgical body contouring devices can be expensive, but can provide a massive return if you market treatments like CoolSculpting or other nonsurgical body contouring treatments the right way.

Skin Rejuvenation

Touted by celebrities across social media, minimally or noninvasive treatments like microneedling with PRP or IPL have become increasingly in demand. With patients looking for ways to treat common concerns like acne scars, hyperpigmentation, or aging spots without surgery, these treatments have been a huge hit and most of them require multiple sessions. Offering these treatments can be extremely profitable for your spa as many of them are completely noninvasive and have no downtime, but require patients to undergo multiple treatments.

Noninvasive Facial Treatments

While facial treatments like facials, dermaplaning, or microdermabrasion are in high demand due to being completely noninvasive, they are not the treatments that are going to make you make you the most revenue and or provide patients with the results they are looking for. While it is important to keep some noninvasive facial treatments and over-the-counter products as part of your ancillary services, these should not be your primary focus when it comes to your marketing efforts. However, you can utilize patients by upselling them to more profitable and results-driven treatments like injectables during a treatment or consultation.

Prioritize Which Treatments You Market

While this list is not limited to the the types of treatments your practice can offer, we highly recommend prioritizing treatments that patients are searching for and will provide your practice with the most beneficial return.

Potential patients are drawn to common, noninvasive treatments like facials as they aren’t surrounded by the stigma or fear of treatments like injectables or body contouring. However, it is important to provide your potential patients with the best information you can so that you can set realistic expectations with them and create a window of opportunity for patients to utilize treatments that are more beneficial to your practice. This type of patient education should be a cornerstone component in both your in-house and digital marketing efforts.

At Med Aesthetics Group, we are here to help. We can help you determine which treatments will drive your practice the most revenue and help you market these treatments to the potential patients you want. Our mission is to see your practice reach its potential, and with a targeted marketing campaign, we can do just that. Switch to us today; our results-driven marketing campaigns have increased calls and consultations by over 300% for many of our clients. To learn more about our treatments and what we can do for your practice give us a call or book a free demo.

February 4, 2019

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

One response to “What Treatments Should My Practice Focus on Marketing?”

  1. Hi. I am interested in learning more about your services. Gloria, owner of Chesapeake Laser and Skin Care Center.

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