Demand based advertising is something you need to know about. There are a lot of options facilities have when looking to drive new customers through the door. We have spoken to facilities that have tried local television ads, newspapers, billboards and flyers, but have seen limited success. The reason you may see limited success is because you are attempting to stir interest with the benefit of the treatment, the procedure experience, or with the price. Unfortunately, the people that see these ads either by driving by a billboard or reading it on a flyer have no initial intent to seek out your services.

On the other hand, you have online marketing. When done right, it can be the most effective marketing channel available, because the targeted individuals are already interested in your services. Here are three ways patients engage with online marketing:‍

Searching: This person is actively looking for and researching a treatment or procedure. They are also in your local market! Isn't this the person that you are looking for? Search allows you to reach this customer at the MOST important moment. Don't miss out on this opportunity. Utilize healthy SEO practices to reach the clients who are ready to meet you halfway. ‍

Digital Video: The main video platform we use is YouTube. Did you know people use YouTube to learn more about treatments and procedures? They watch videos on everything from BOTOX Injections to Laser Hair Removal and much more. A fantastic and informative video may lead to phone calls and appointments. ‍

Rating & Review Portals: Love them or hate them, local review sites like Yelp! can drive local customers to your facility. Whether you are rated or not, review sites are your opportunity to talk to patients searching for aesthetic services in your area. Stop missing out on these customers. Right now, someone is on Google, Yelp, or YouTube searching for Botox, laser hair removal, weight loss, wrinkle injections, skin tightening and much more, and we know you don't want to squander these opportunities. That's why investing your time and money in online marketing efforts is the way of the future.