As you’re reading this post, patients are typing their anti-aging and beauty questions into Google.

Smart marketers want to be first in line in offering answers and booking options.

But how do you become the #1 resource on Google Search Results? How can you maximize visibility to bring in new patients and boost your revenue?

Both PPC Marketing and SEO can earn you that coveted position!  

Pay-per-click marketing (PPC) allows you to buy prime ad visibility for commonly searched keywords.

Search Engine Optimization (SEO) helps organically rank your website based on content quality and usability.

If it seems confusing, here are three key differences between SEO and PPC.

• COST: With PPC, you “pay to play.” For your website to appear in your patients' search engine results, you will need to continually BUY ad space. SEO, on the other hand, is "free." Of course, it takes effort and finesse to optimize your website. But as long as Google views your content to be valuable to readers, you can enjoy FREE website visibility.
  

• LAG TIME: PPC ad campaigns can begin driving traffic the day they launch. With SEO, it may take weeks or months before Google recognizes and rewards your website with a top slot.  SEO is a long-term strategy!
  

• ONLINE REPUTATION:  While both channels grow exposure, SEO also builds your online authority.  As you write search-optimized pages about different treatments and common questions (all magically intertwined with internal links) you position yourself as an authority in medical aesthetics. You can’t buy that kind of reputation!
  

Depending on your goals, both SEO and PPC offer pros and cons.

Here at Med Aesthetic Group, we can combine both strategies to bring the most traffic to your practice.

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