Planning for the Holidays

Medical Spa holidays can be stressful or profitable (or both). As the holidays approach, it's a great idea to regroup and make sure you are taking advantage of every opportunity to drive the maximum amount of revenue during this season. Now is the time when people want to look their best, so they actively reach out to their favorite med spas and medical practices. We've put together a few ideas to help you capitalize on the holiday business boom.‍

Your Existing Clients‍

Reaching out to your existing clients may be the easiest thing you can do this holiday to generate more revenue. Reward current clients with a special event or value-adds for visiting you this holiday season. An easy way to communicate would be a timely email blast, but don't be afraid to pick up the phone. Keep in mind that you don't have to sound like a salesperson over the phone - you can just offer a friendly reminder that as they get ready for their holiday parties or events, they should know that you have extended business hours or are offering a special promotion for existing clients only. Don't be afraid to ask if they'd like to schedule a treatment.‍

Bundles & Promotions‍

While discounting is always an option during the holiday season, it's even better to offer promotions on bundles of services and treatments. Facial treatments are most popular during the holiday season, so ideas such as bundling peels and facials or BOTOX and fillers can go a long way in bringing in new or existing clients. Furthermore, offering a small gift can make both new clients and existing ones feel special!‍

Your Staff

‍The holidays are hectic. We all have a lot going on with families and friends, and of course, so do your employees. Take extra measures to keep them in a joyful mood, as they'll reflect that to your clients! Treats, gift cards and simple thank-yous go a long way!