Five Ways to Market Your Medical and Aesthetic Spa

One of the most common concerns from medical professionals who are trying to grow their spa or practice is, "How can I effectively market myself and expand my business?" With so many options, tips, tricks, and how-to guides, it’s easy to get confused. However, at Med Aesthetics Group, we have five solutions to help you improve your marketing strategy. By following these steps, you have the potential to see a noticeable growth in traffic to your site, and subsequently your practice.

Create a Mobile Presence

People are using their phones more and more to browse the web, so it’s imperative to establish a mobile web presence. Making sure that your site can function and market on a mobile platform is a highly beneficial move. Not only does this improve traffic to your site, but it can also expand your clientele.

Create & Maintain Your Website’s Photo Gallery

Humans are visual creatures. We like to ‘see before we believe’ and decide on something. Having a photo gallery on your website is the best way to appeal to potential clients. Make sure that you are constantly updating your gallery with photos of your office, before-and-after pictures, and any events you have held at your practice. These visuals also help engage potential clients so that they can get a feel for the practice beforehand. Think of the photo gallery as a first impression of you and your company.

Improve Your SEO

Having a mobile site and a beautiful gallery means nothing if people can’t find you online. Therefore, it is important to manage your SEO. SEO, or search engine optimization, is the use of specific keywords on your pages to help search engines find your site. The better your SEO, the better your ranking, and higher ranking equals a higher volume of traffic and potential clients. At Med Aesthetics Group, we recommend that doctors include their city and the procedure they offer on their individual treatment pages. This way, when a person goes to type in specific treatments in your area, your practice will come up.

Quality Content

Creating and maintaining quality content is one of the most important parts of having an online presence. One of the questions that you should ask yourself is: what is the message that I’m trying to convey to prospects about my aesthetics business? You want your content to answer this question for your prospects. Make sure that your website is clear, concise, visually appealing and professional. The appearance of your website will be the biggest factor in getting clients, because ultimately, it will persuade them to contact you. So, it is important to curate your content and make it look as seamless as possible.

Update Your Social Media Constantly

It is important to stay ahead of the crowd when it comes to marketing. Always be on the lookout for new technologies (like apps) that can help expand your brand. By constantly staying ahead of the curve, you can guarantee that you will increase traffic and clients at least twofold. Prospects will be able to find you easily, get a taste of your practice, and learn to trust you as an authority figure in the aesthetics industry. Keeping your site updated will allow you to linger in the forefront of people’s minds and search engine rankings.

Well, there you have it! These are the five most effective steps to help you boost media presence and bring traffic into your practice. Following each of these tips can be extremely challenging, but the results will be worth it. However, if you find that getting started or maintaining your marketing efforts is overwhelming, we can help! Med Aesthetics Group is a full-service digital marketing company that specializes in the aesthetics industry. We can help you build, maintain, and grow your website with fantastic results! Contact us today to find out what we can do for your office or med spa. We hope that our five quick tips will help you on your journey to a successful practice.