Grand Opening Tips for Your Medical Spa
Grand Opening Medical Spa days can be stressful and exciting. What should you do to bring patients through the door now that you're finally ready to go? Opening a medical spa is quite a challenge. With about a million things to do as you open your spa, how and when do you have time to start advertising your spa as well?
There are a few things you must do before opening your spa. We'll go over these so you can have an online presence from the start. Before you do this, make sure you've taken 5 to 10 photos of your medical spa.
#1 Google Local
You want to create a Google Places account for your medical spa. This can be done in as little as 15 minutes, but we highly recommend you take at least an hour in doing so. You'll need to have a batch of images of your medical spa so you can post them on the profile. Anyone with a smartphone can easily take some pictures that will give customers a peek of the spa. Also, include medical spa hours, forms of payment and any aesthetic treatments you offer. Don't speed through it. About 60% of online searchers start on Google, and you want to make sure they are able to find you and that your Google Local listing looks fabulous! Give your online listings just as much time and care as you give to your spa aesthetic and experience.
#2 Yelp
Yes, it must be done. Yelp continues to be a powerhouse in local listings, and your medical spa needs to be on there. Customers use Yelp for just about everything, and your medical spa needs to be fully represented. You don't need to pay the membership price, but you need to make sure you own your listing. Take the time to make sure the information on Yelp is accurate.
#3 Yellow Pages
Yes, I'm serious. The Yellow Pages have free business listings that will help your site not only get listed in the Yellow Pages, but will also help with search engine optimization and getting your site ranked sooner. Just list everything you know about the business, and generally you will get a free link back to your website.
#4 JOY MD
Take advantage of this new platform that helps people find medical, aesthetic and wellness providers. This user-friendly interface will allow potential customers to find you quickly.
Other listing services you should utilize include Facebook, RealSelf, Instagram, Aedit and Apple Map Listings. These things are all free and can be done within a couple of hours. Take the time to do them right to see an awesome response from your prospects. The faster you claim your profiles and point them to your website, the sooner indexing on search engines can occur.