How to Market CoolSculpting®

The Easy Guide to Market CoolSculpting®

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(This guide to market CoolSculpting® is evolving. Due to a growing awareness of CoolSculpting, competitive landscape, and evolving online media, we will continue to update this guide with the latest offline and digital marketing strategies to generate more revenue with Zeltiq’s CoolSculpting.)

Now that you own Zeltiq’s CoolSculpting machine and are excited to get started generating a new stream of revenue to your facility, you need to know how to market it. The good news is that Zeltiq has done an excellent job of creating and building a brand for CoolSculpting. People have begun to ask for it by name and that is a good sign. As long as Zeltiq continues to invest in awareness both at the national and local level, facilities will be able to reap the benefits.

Your Zeltiq Representative

You want to do well with CoolSculpting? Talk to your Zeltiq representative. They generally work with several facilities and have a good indication of what works.

Aestheticians & Staff Can Help Market CoolSculpting

Your staff answers the phones and communicates with new and existing customers. They should be aware and thoroughly educated on the benefits of CoolSculpting.

Your Website & SEO for CoolSculpting

One of the first things you need to do is update your website with a specific page that is dedicated to CoolSculpting. Make sure you write unique content that covers all aspects of CoolSculpting. Ensure that the page is very comprehensive.

If you have approval, post your own before and after’s. There is nothing like a customer reading or seeing results from a prior customer.

Zeltiq has a great library of videos that explain what and how CoolSculpting works. Check with Zeltiq to make sure that you can use these on your website. They have some of the best videos in the industry that clearly explain the fat-freezing procedure so that patients can easily understand it.

Host a Local Event at Your Facility

Local events at your facility have been proven to drive immediate revenue for your facility. When properly marketed, facilities have been rewarded with prepaid treatments. We have heard from facilities that have had success with events in the afternoon, solely dedicated to introducing CoolSculpting. A little bit of wine and cheese with gift bags can go a long way. Don’t forget to have your guests post on Twitter & Instagram!

CoolSculpting, You & Social Media Marketing

You should already be using social media platforms like Facebook, Twitter and Instagram. Assuming that you do, these channels are a great way to engage with your existing customer base. It also allows you to reach their followers and friends. Post images of your staff and or special promotions you might be running. List examples of why CoolSculpting works so well. Try and come up with funny remarks about losing fat and so on. Don’t be so focused on promoting the treatment. People don’t want to be bombarded with offers however, you can post educational posts about the treatment that will engage and inform them. Then start to mix in free consultation offers or any other CoolSculpting specials you are promoting.

Always check with your Zeltiq representative that you are advertising and marketing within their guidelines.

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