Editor’s Note: This guide is evolving. As web marketing changes and as we gain insight into offline channels, we will work towards making this the most comprehensive guide on Botox marketing. Bookmark this page and return soon for future updates)
During our consultations with physicians and med spa owners, we are often asked how to improve the number of clients a facility sees for BOTOX Cosmetic. BOTOX on its own is a highly sought-after treatment and can be a very beneficial addition to your practice to increase patient acquisition. However, because of its popularity many providers offer the neurotoxin injectable. How do you stand out from the rest and market your BOTOX services effectively? Our team of aesthetic marketing experts has put together this guide to discuss how to market BOTOX Cosmetic for your facility whether you are a sole physician-owned facility, medical spa, surgical center or dermatologist.
This guide will heavily focus on how you can acquire new customers through digital marketing but will also touch on offline channels that have shown success.
The cornerstone of any Botox marketing campaign should be the quality of your practice. While a great marketing campaign can bring patients in, it is important that you provide exceptional experience and results to build your reputation and create loyal patients. Satisfied patients will ultimately propel practice growth and will make your entire marketing campaign run much smoother.
You can already start marketing with your existing clientele. If you have patients come in for basic, noninvasive treatments like facials, microdermabrasion, or dermaplaning you can introduce them to the idea of injectables like BOTOX. Patient education can be an extremely successful way to get new BOTOX patients from customers you already have.
One of the most important aspects of BOTOX marketing is that your site ranks high for the treatment in your area. When choosing a provider, most patients start with a Google search, and it is crucial that your site appears high up in the search results so that you get seen.
It is important to create BOTOX content surrounding the area and market you want to target. For instance, if you’re in Dallas, Texas, make sure that you include the keyword, “BOTOX Dallas,” on your page along with the other cities nearby. You can also optimize for different demographics and needs, such as “BOTOX for Men” or “Preventative BOTOX”.
If you also offer BOTOX for Migraines and underarm sweating, then make sure you have a special page dedicated to the use of BOTOX for those specific medical conditions.
Take time to write unique, well-written, content using your own experiences with patients as a reference. Your content should answer frequently asked questions, showcase your patient’s results, and give ample information about the treatment.
Do you need to build your reputation and your clientele fast? While optimizing your website and building your organic search engine presence is absolutely necessary for a long-term BOTOX marketing strategy, sometimes immediate results are needed and wanted. Crafting a paid search campaign is a great option for this as ads will ensure that potential patients in your market see your practice and click on you first.
By targeting specific keywords, you can ensure that your ads will be seen by the groups you want to become your patients. When you implement paid search into your BOTOX marketing campaign you can expect to see results like calls and bookings right away.
Social media is often the first place potential patients will go before choosing a provider. If you are not on popular social platforms like Facebook or Instagram and are not optimizing your profile and content, you need to start! Social media has become a hub for potential patients to learn more about treatments and providers.
Utilize all of the features social platforms have to offer like stories, highlights, live Q&As, and more to reach the broadest audience. Create engaging content that showcases your work and your practice. Patients love before and after photos and informational posts that are posted both frequently and regularly so it is important to plan your social media strategy.
Reach out to your current patients and anyone on your practice’s contact list. Outreach with email or text can be extremely beneficial to a marketing campaign, as it allows you to highlight individual treatments like BOTOX. Furthermore, both avenues bring users to your site for more information.
A great way to bring in a hesitant patient is to offer specials. Marketing your own specials or running deals on platforms like Groupon can bring in new patients who become life-long customers.
While each aspect of BOTOX marketing is important, the pieces of your marketing campaign must complement each other and be strategic.
Before starting any of your marketing efforts, evaluate where you are and where you want to be with your BOTOX clientele. Create a budget and prioritize the areas that will return the most patient acquisition for you and your practice. By integrating an aggressive, multi-faceted strategy that utilizes your current clientele, website optimization , advertising, social media, and patient outreach you can ensure success.
At Med Aesthetics Group we take care of all of your practice’s marketing efforts for you. Our aesthetics-focused campaigns have helped many of our clients see increased patient acquisition for BOTOX and other treatments. Our marketing team is made up of experts in aesthetics who know your treatments and how to target new patients. We help your practice reach its true potential.
Book a demo with us today to learn more about our BOTOX marketing services and get started seeing new patients today!
Let your potential patients experience the difference that your med spa offers, without them even stepping into your facility. By generating great content for social media, your website, or other outlets, you are giving your clients a glimpse at what your med spa is all about.
However, whether you are a doctor, nurse injector, aesthetician, or med spa owner, we understand that you are busy and balancing a business and marketing campaign can be difficult. At Med Aesthetics Group we take the stress off of you and your business! Our marketing professionals are familiar with all of your treatments and services, and can create a strategic marketing campaign for you, so that you get the results you want.
We aren’t like other marketing companies, as our team is made up of aesthetic experts who share the passion of your practice. Schedule a demo with us today to learn more about our unique med spa marketing services and see the difference in your patient growth immediately.