Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions

Allergan, one of the top leaders in aesthetics, has released the “first-of-its-kind medical aesthetics study”

Aesthetic services are one of the fastest growing industries, with a projected growth rate of over 10% by 2023.

If you're anything like me, the following aesthetic promotions sound all too common…

The “yummy mummy”, the “real housewife” and of course “millennials” – I hear it time and time again!