With the demand for aesthetic treatments ever increasing and more products and treatments being available every year, it can be difficult to know a) which aesthetic products and treatments you should offer at your medical spa and b) what to prioritize when it comes to marketing. While every med spa should have certain essentials when it comes to products and treatments offered, it is crucial that you look at which of these treatments will produce the most patient acquisition in your target market, and that you market these treatments effectively. Marketing the right treatments can make a big difference in the amount of revenue and client retention your practice sees. In this article, we will discuss some of the top med spa treatments and which treatments you should be focusing your marketing efforts on to maximize your practice's potential.

Injectables

With over 15.7 million minimally invasive procedures performed in 2017, it is no surprise that injectables like BOTOX and fillers rank at the top of the list. Here are some of the top injectables your practice should consider offering:

  • Neurotoxins: Neurotoxin injectables like BOTOX, Dysport, and XEOMIN can be an extremely beneficial addition to your practice. With injectables like BOTOX being a household name, patients are likely to consider this as a first injectable treatment and keep returning 3-4 times a year for touchups. By marketing treatments like BOTOX in an effective way, you can see a steady rise in patient acquisition.
  • Dermal Fillers:  With popular treatments like lip injections on the rise and the desire for nonsurgical anti-aging treatments increasing, dermal fillers are a great addition to your facility. Hyaluronic acid fillers like Juvderm, Restylane, and Versa are becoming continually more popular for both on and off-label use.
  • Kybella: FDA-approved for the reduction of submental fullness in 2015, Kybella has become an injectable treatment that more and more patients are seeking in an effort to reduce chin fat without surgery. Moreover, several med spas have started to see a demand for the treatment in other areas of the body like the thighs, abdomen, and arms.
  • PRP: As patients look for more natural options, PRP injections have been continually in demand, seeing an 11% increase in the past year.

Injectables are some of the best products you can offer your patients both due to their popularity and the fact that they are temporary, meaning patients will keep coming back to maintain their results. Satisfied injectable patients will return to your practice, meaning that you will continue to see an increase in revenue from profitable treatments and increased patient retention.

Body Contouring Treatments

The idea of an invasive procedure like liposuction deters many patients from treating common concerns around the body, which is why treatments like non-invasive fat and cellulite reduction have seen a massive increase, even in the past year. Treatments like CoolSculpting, SculpSure, and radiofrequency treatments have seen much greater demand, and they are great ways for practitioners to increase revenue, as many patients will require more than one treatment for desired results. RealSelf reports that the average patient spent $2,425 on the entire CoolSculpting treatment process, and similar treatments bring in comparable profits. Investing in nonsurgical body contouring devices can be expensive, but can provide a massive return if you market treatments like CoolSculpting or other nonsurgical body contouring treatments the right way.

Skin Rejuvenation

Touted by celebrities across social media, minimally or noninvasive treatments like microneedling with PRP or IPL have become increasingly in demand. With patients looking for ways to treat common concerns like acne scars, hyperpigmentation, or aging spots without surgery, these treatments have been a huge hit. Offering these treatments can be extremely profitable for your spa, as many of them are completely noninvasive and have no downtime, but require patients to undergo multiple treatments.

Noninvasive Facial Treatments

While facial treatments like dermaplaning, microdermabrasion and various facials are in high demand due to their noninvasive nature, they are not the treatments that are going to make you the most revenue or provide patients with the significant results they are looking for. While it is important to keep some noninvasive facial treatments and over-the-counter products as part of your ancillary services, these should not be your primary focus when it comes to your marketing efforts. However, you can utilize noninvasive facial patients by upselling more profitable and results-driven treatments to them, like injectables during treatment or even during the consultation.

Prioritize Which Treatments You Market

While the types of treatments your practice can offer are not limited to this list, we highly recommend prioritizing treatments that patients are searching for and will provide your practice with the most beneficial return. Potential patients are drawn to common, noninvasive treatments like facials, as they aren't surrounded by the stigma or fear of treatments like injectables or body contouring. However, it is important to provide your potential patients with the best information you can so that you can set realistic expectations with them and create a window of opportunity for patients to utilize treatments that are more beneficial to your practice.

This type of patient education should be a cornerstone component in both your in-house and digital marketing efforts. At Med Aesthetics Group, we are here to help. We can help you determine which treatments will drive your practice the most revenue and help you market these treatments to the potential patients you want. Our mission is to see your practice reach its potential, and with a targeted marketing campaign, we can do just that. Switch to us today; our results-driven marketing campaigns have increased calls and consultations by over 300% for many of our clients. To learn more about our treatments and what we can do for your practice, give us a call or book a free demo.