Med Spa Website Design Tips: How To Properly Use Brand Names (Part 1 of 3)


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Med Spa Website Design is a vital component of successful marketing. Last week, we discussed the right elements every med spa website should have in our blog Does Your Med Spa’s Website Have The Right Elements?  We will now expand on that topic and focus on some details that, unfortunately, some med spa websites still miss.

When listing the various medications and procedures in your Med Spa’s site, be aware that there are two important things you need to get right: spelling and using the proper “rights” symbol for the medication or procedure.

Correct spelling of medications and procedures ensures two things: being picked up by search engines and ensuring your business’ professional image. Search engines have auto-correct features, so even if the searcher is a bad speller and searches for “botux,” Google, for example, will say “Showing results for botox” and display the appropriate links. You can use this feature too when you’re in the process of writing the copies for your website and you’re just not sure if it’s spelled “Juvederm” or “Juvaderm.” Your favorite search engine is like a spelling bee champ–and a free resource–so there’s almost no excuse to get the spellings incorrect.

As far as your Med Spa’s professional image is concerned, it just doesn’t look good when medications and procedures (or anything for that matter) are misspelled. Just imagine being a visitor in your own website and reading “botux, juvaderm, and lazer hair removal.” See? It doesn’t really exude “high quality service,” does it?

Now that you have the spellings correct, take it a step further and use the proper “rights” symbol associated with the product or procedure. Let’s take a look at a few examples:

  • BOTOX®
  • Juvederm®
  • Cutera CoolGlide® Laser
  • CoolSculpting®, Fear No Mirror®
  • ThermiRF™

These are easily found in their respective websites. All of the examples except for the last one are “registered” trademarks, meaning they have been officially registered with the U.S. Patent and Trademark Office and merit the ® symbol after the product name. Take note of a few things: BOTOX® spells their product in all capital letters and uses the registered symbol. The CoolGlide laser used in laser hair removal should be properly listed as “Cutera CoolGlide® Laser.” And CoolSculpting’s slogan “Fear No Mirror®” is also a registered trademark, and should include the registered symbol. By acknowledging these seemingly minute details and incorporating them into your website, you are showing respect for the company and displaying a very high level of professionalism for yours.

ThermiRF™ uses the trademark symbol because they did not file with the U.S. Patent and Trademark Office, althought they are laying claim to that brand name. Regardless, if your med spa offers their product, list it properly as the company wants it.

So, how do you do the registered and trademark symbols? Here are the codes for them (PC first, then Mac):

  • Registered symbol = alt + 0174; Option + R
  • Trademark symbol = alt + 0153; Option + 2

“Alt + 0174” means that you hold the “alt” key while typing “0174” then let go of the alt key to get the registered symbol (hold down the Option key, type R, then let go for Mac users).

Coming up next: How To Properly Describe Procedures.

August 18, 2014

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

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