A New Era for Injectables and Plastic Surgery Alternatives


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As more and more nonsurgical aesthetic alternatives become available through the use of injectables, lasers, and other noninvasive or minimally invasive treatments, aesthetic treatments have begun to appeal to a broader audience. While surgical options can be more permanent and dramatic, many patients are hesitant to go under the knife for a plethora of reasons such as anesthesia, recovery time, and cost. Many have started to say that nonsurgical is the new surgical and doctors are capitalizing on the trend with new and improved treatments to enhance the face and body.

In 2017 alone, 15.7 million minimally invasive cosmetic procedures were performed. These procedures include injectables, non-invasive body contouring options, and laser treatments. As the number of injectable treatments has been on the rise, their versatility has also become a hot topic as many are starting to use popular injectables for more than just anti-aging treatments. Current popular treatments include lip flips, jawline contouring, nonsurgical nose jobs, and more.

Whether or not your practice is offering some of these alternatives to popular surgical procedures, it is important that you are aware of trending procedures. In this article we will discuss new trends in plastic surgery alternatives, how to market your injectable services, and how to educate your patients about the benefit of nonsurgical vs surgical.

Nonsurgical Trends

Whether it is fat reduction, facial rejuvenation, facial contouring, or face and body enhancements, patients are on the lookout for nonsurgical alternatives. Of the many nonsurgical procedures performed in 2017, injectables like neurotoxins, dermal fillers, and Poly-L-Lactic Acid made up over 2.3 million treatments. Injectables are in, and aesthetics professionals have started to see their potential for more than just treating age-related concerns. Furthermore, with more and more young patients opting for minimally invasive procedures, nonsurgical alternatives with injectables are more in demand than ever.

Some of the most popular nonsurgical trends with injectables include:

  • Hand Rejuvenation: Both Radiesse and Restylane Lyft have been FDA-approved for hand rejuvenation. The treatment addresses volume loss and has become a popular option for those looking to restore a youthful look to an area of the body that is always on display.
  • Nonsurgical Nose Job: While traditional rhinoplasty surgery offers permanence and can fix structural abnormalities, nonsurgical nose augmentation with dermal fillers and neurotoxins is becoming increasingly popular for those wishing to change the appearance of their nose.
  • Jawline Contouring: Jawline augmentation can change the symmetry and overall profile of a patient’s face, but surgery can be extremely invasive and difficult to recover from. Doctors have begun offering jawline contouring and chin augmentation with dermal fillers like Juvederm and Restylane as surgical alternatives. Some practitioners have also started to utilize neurotoxins like BOTOX to slim the jaw area.
  • Gummy Smile Treatment: Maxillofacial surgery and gum lifts have been the go-to surgical options for those looking to reduce the appearance of the gums when they smile. However, many practitioners have found BOTOX to be a treatment for the condition. One study found that treatment of gummy smile was “highly effective”.
  • Fat Reduction: Traditionally known for its ability to eliminate double-chin through its fat destruction properties, Kybella has become a popular option for all-over body fat reduction. Many practitioners have started to use it to treat stubborn fat pockets in the abdomen, thighs, arms, bra area, and other areas.
  • Customized treatments: One of the most popular ways aesthetic professionals have offered comprehensive alternatives to surgical procedures is by combining a number of injectable treatments to achieve overall facial rejuvenation. Procedures like “the liquid facelift” use a combination of several injectables which can include neurotoxins, dermal fillers, Poly-Lactic-Acid injections, and Kybella to achieve considerable results without the downtime of surgery.

Introducing Injectables as Nonsurgical Alternatives into Your Practice

If you are already offering traditional injectable services like BOTOX for wrinkles or dermal fillers for treating hollow areas in the face, you may have considered expanding your services. With the rise in nonsurgical alternatives like jawline contouring, the nonsurgical nose job and the liquid facelift, introducing these types of services can be extremely beneficial to your practice.

Before deciding what ancillary services you want to add, it is crucial to research what services your current patients and potential patients in your area are searching for. Performing keyword research and talking to your current patients can be extremely beneficial when deciding what services you want to integrate.

Furthermore, it is important to make sure your staff is comfortable and familiar with these procedures.  Find out who in your network is already performing the procedures you wish to add and watch and learn from live injections. It is important that you train with other experienced professionals, so you can feel confident introducing new procedures into your practice.

In addition to making sure you have the proper experience and products needed to introduce ancillary services, it is crucial that you execute a well-developed marketing plan to ensure your potential patients are educated and that you stand out from the competition.

Injectable Plastic Surgery Alternatives and Your Marketing Plan

If you have decided to add nonsurgical injectable services to your practice, it is important that you integrate new treatments in a strategic way. A great first step is creating a page dedicated to each individual new treatment on your website. Make sure this page optimizes for high volume keywords and gives ample information about the treatment, how it compares to surgical alternatives, and what the results are like. Once you have an optimized web page you can link back to it through all of your other marketing channels including paid search, social media, text, and email marketing. Be sure to use all of these channels as places to boost your brand’s presence by creating engaging content and presenting information that gets you consultations.

At Med Aesthetics Group we are experts in aesthetics and digital marketing and have helped to launch several successful campaigns for treatments like nonsurgical nose jobs, jawline contouring, nonsurgical fat reduction, and more. These trending treatments could be the thing that sets your practice apart, and when marketed correctly can fuel patient acquisition in a powerful way.

The mission of Med Aesthetics Group is to help your practice reach its potential, which is why 90% of our clients see results within the first day of launching with us. For more information about our full-service digital marketing including PPC, SEO, social media, text and email marketing, give us a call or book a free demo to get started with us today!

November 15, 2018

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

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