Increase Your Patient Show Rate


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While its important to make sure that you get your phones ringing and appointments set, it is no secret that potential patients can be notorious for not showing up to a scheduled visit. Missed appointments cost you time, resources, and, of course, money, so it is important that you take every step possible to ensure quality patient acquisition. By optimizing all of your digital channels and making sure you are visible to your potential patients you can get those valuable calls and bookings. But how do you make sure those potential patients make it into your practice?

In this article we will give you our best tips on decreasing no-show patients and how you can increase the amount of quality patients who you see in your practice.

Stay in Contact with the Prospective Patient

It is crucial that you are aggressive about staying in contact with prospective patients through a variety of channels. This can include text and email reminders, as well as calls from your staff ensuring that the patient is still intent on coming. This contact also helps establish trust between you and the potential patient, as your staff can answer any questions that a hesitant patient may have or can discuss other treatment options with them.

Try to schedule your patients as soon as possible as well, as the closer their appointment is to booking you, the less you will have to send out reminders and can increase your chance that the patient will show.

Hold Potential Patients Accountable

One of the best ways to ensure that your potential patient is quality and to make sure that you are not missing out on revenue is by implementing different tactics to hold them accountable.

  • Cancellation Policy: Ask for a card on file and tell patients that there will be a cancellation fee if they don’t arrive at there appointment or don’t cancel within a certain time.
  • Charge for Consultations: If you find yourself repeatedly having prospective patients come in for consultations and not following through on treatment, it may be time to start charging a fee for consultations. This ensures that your resources and staff are being used in the best possible way.
  • Deposit: Another way to ensure that prospective patients arrive is to ask for a deposit, especially for more costly treatments like injectables or surgical procedures. This deposit can either be refunded to them or applied to their treatment after the appointment has been fulfilled.
  • Payment Prior to Treatment: If you are holding a special, flash sale, or have a limited number of certain treatments available, one of the best ways to ensure a client will arrive is by asking for payment upfront during booking. This method is the most secure when it comes to ensuring you won’t be losing revenue regardless of if the patient shows or not.
  • Offer Pre-Paid Deals:  A great way to ensure the best outcome for your sales and patient follow through is by offering exclusive deals or discounted packages that are available if they prepay for treatment.

Follow Up

Even if your potential patient didn’t show, that doesn’t mean you can’t still turn them into a loyal, permanent client. Whether the patient didn’t show due to an emergency, fear of treatment, or they simply forgot, circumstances can get in the way. After a missed appointment follow up with your potential patient and ask if they would like to reschedule while enforcing a policy that keeps them accountable for their next appointment.

Focus on Patient Retention

The best patients are the ones who keep coming back, and these are also going to be the most likely patients who will keep and maintain appointments. By focusing your marketing efforts on more than just new patients, you can be sure to increase patient show rate. Make sure that you reach out to your current clientele through both in-office efforts and throughout your digital marketing channels like social media and email and text marketing, so that you are always at the forefront of their mind. You can also ask patients to pre-pay for their next appointment at a discounted rate to ensure that they follow through on potential appointments.

Reduce No-Shows While Increasing Quality Patient Acquisition

Finding patients is never easy, and finding one’s who follow through can be even harder. To make the most of your time, staff, practice, and overall revenue it is important that you screen your potential patients and implement strategies to prevent the number of no-shows you see.

Med Aesthetics Group is here to help. At Med Aesthetics Group, we don’t just talk about results, we make them happen. Our results-driven marketing campaigns have increased calls and consultations by over 300% for many of our clients. See your practice reach its potential and switch to us today. To learn more about our services and what we can do for your practice give us a call or book a free demo.

increase patient show rate

January 25, 2019

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

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