posted by on April 26, 2019

If you’re anything like me, the following aesthetic promotions sound all too common… The best price in town!   Botox – for new patients only, just $X per unit!   Buy one, get one free!   FLASH SALE!   From Groupon to radio ads, all offering patients a dizzying array of offers that deliver razor-thin …Read More

posted by on April 9, 2019

Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions, or perhaps trying to follow what appears to be working for other practices. Nowhere is that more evident that in what I would describe as one of the largest pricing (and profit) pitfalls I see …Read More

posted by on March 22, 2019

First, let’s begin with a few key considerations: Always be marketing! Even when your schedule and treatment rooms may be booked solid, remember the analogy that marketing is like gardening – and the “seeds” you plant today may not come to fruition for 30 days, or even several months.   Add value, never take it …Read More